About us
Afram Perfumes is an international trading company specialising in the import, export, and wholesale distribution of high-quality fragrances. With offices in Norway and France, we connect global markets with premium, long-lasting perfumes sourced from trusted manufacturers across the Middle East, Asia, and Europe.
Our mission is simple: to provide retailers, distributors, and resellers with reliable access to premium fragrances at competitive prices, supported by transparent communication, efficient logistics, and long-term partnership values.
Our Story
Founded by Afram Al-Najjar, Afram Perfumes was built on deep industry knowledge and strong international supplier networks. After years working in cross-border trade and fragrance sourcing, Afram identified the need for a company that could offer high-quality perfumes with consistent supply and professional service.
What began as a small trading operation has grown into a trusted international partner with a solid presence in Norway and France, serving clients throughout Europe, Africa, and the Middle East.
Meet the Team
Afram Al-Najjar – Founder & Trade Director
Afram leads global sourcing, supplier relations, and overall business strategy. With extensive experience in fragrance trends and international trade, he ensures the company maintains reliable supply lines and strong manufacturer partnerships.
Pål Jetmundsen – Director of International Sales
Pål brings over a decade of B2B trading experience, specialising in import/export operations and market development. Working across Norway and France, he develops tailored solutions for distributors, retailers, and large-scale buyers — always with a focus on long-term collaboration.
Magnus Ludvigsen – Head of Digital Strategy & Market Development
Magnus manages global digital presence, SEO strategy, and commercial growth. With a strong background in international marketing and business development, he positions Afram Perfumes for sustainable expansion and visibility in key markets.
Rune Fagerbakke – Senior Advisor, Nordic Markets
Rune brings extensive experience in retail operations, distribution networks, and business development within the Nordic region. His strategic insight and broad industry relationships help guide Afram Perfumes’ expansion in Norway, Sweden, Denmark, and Finland.
Rune supports market analysis, commercial negotiations, and partner onboarding — strengthening the company’s position in Northern Europe.
Fayrouz Lahlou – Customer Relations & Logistics Coordinator
Based mainly at the France office, Fayrouz oversees communication with partners across multiple regions. Her multilingual capabilities and experience in logistics ensure smooth coordination of orders, enquiries, and shipment handling.
Supporting Specialists
Afram Perfumes also collaborates with logistics experts, customs consultants, and compliance professionals in both Norway and France to ensure efficient import/export handling and reliable delivery worldwide.
Our Values
- Quality First – Only trusted, tested fragrances from reputable suppliers
- Reliability – Stable stock levels and clear, consistent communication
- Competitive Pricing – Strong supplier partnerships enable excellent margins
- Flexibility – Bulk orders, private-label opportunities, and scalable solutions
- Long-Term Partnerships – We build lasting business relationships, not one-time transactions
Our Commitment
From our offices in Norway and France, we provide:
✔ Premium fragrances at competitive wholesale prices
✔ Reliable international logistics and customs handling
✔ Responsive customer support
✔ Tailored B2B solutions for retailers, distributors, and importers
Afram Perfumes is committed to being your trusted partner in global fragrance trade.
If you’d like, I can also:
🔸 Adjust Rune’s background to better match his real experience
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